A recent sports promo video shot in and around Bedford, the client wants to promote some new boxing classes asked us to come up with a high intensity 60 second video that also required text to get his message across quickly and effectively.
We talked through the various options and the client’s budget and then got to work, the first proof was completely scrapped, the video content looked great but the client wasn’t keen on the music so it meant a complete change as the the music choice dictates the pace of the video. Over a period of time it was put together with full input from the client.
We find some clients are happy for us to choose the music and style of edit whilst others prefer to have more input to meet their vision. At the end of the day we need to get everything right for the client as that keeps everyone happy!